ABOUT

A MESSAGE FROM OUR FOUNDER

Doesn’t every woman want to be Audrey Hepburn? I do. More inspiring than her bone structure and doe eyes was Audrey living her belief that “true beauty is reflected in the soul.” The beauty of loving, inspiring women (both those close to me and those I’ve never met) led me to create Inside and Out Cosmetics. From the book Half the Sky by Sheryl WuDunn—which is why 10% of your money is donated to empower women—to my mom’s heroic battle with cancer, driving us to seek high quality organic ingredients, and even my niece who inspired me to make a brand that encourages her to be yes, beautiful, but also smart, courageous, and funny. All of these women and more have inspired me to create a line of green, giving, glamorous cosmetics for savvy consumers like you.

GREEN

ALL NATURAL AND USDA CERTIFIED ORGANIC INGREDIENTS

All Inside and Out products are made with USDA-certified organic, all-natural, paraben free, chemical free ingredients that are never tested on animals. Keeping up in the beauty industry can lead to some ugly practices. Several top chemicals, often used in makeup have been linked to endocrine disruption, cancer and infertility—just to name a few. Inside and Out’s line of creamy, botanical-rich, human-friendly products are made of ingredients you can actually pronounce and feel great about putting on your skin. If you want an eco-friendly way to look your best, the choice is as clear as your complexion—shop Inside and Out cosmetics.

GIVING

10% DONATED TO FEMALE EMPOWERING CHARITIES

Beauty isn’t a competition; it’s a team sport, and we’re committed to empowering women of all ages and supporting the cultivation of real self-worth. That’s why we seek out reputable women’s charities to contribute 10% of all revenue (yes, revenue, not just profit), making it easy to give back to your community while nurturing yourself. We’re currently partnered with Women of the World, an organization that assists international refugee women in gaining skills to support their families and live the American dream. That’s also why we’ve named each of our lip colors after women who exemplify real beauty in their character and creations. So try Inside and Out’s bright Lucy, never basic neutral Eleanor, or one of our other rich shades. With Inside and Out, you can celebrate beauty beyond just what you put on your face.

GLAMOROUS

QUALITY WITHOUT COMPROMISE

Green cosmetics are no longer synonymous with flat, depressing color and the acquisition of Birkenstocks. We believe that switching to a more health- and eco-conscious beauty regime shouldn’t make you feel like anything less than the starlet you are (you vixen, you). Our creamy, high-pigment, versatile products are designed to make the splash you want—whether that’s an easy compliment to your natural glow or the electric finishing touch to your show-stopping runway look. We’re confident that with Inside and Out Cosmetics, you won’t give up quality for content or karma.